Dfend Sports was established in November 2011. Our goal was, and still is, to develop a unique and distinctive brand through high quality garments and outstanding customer service.
The Dfend product range has been developed to fulfil the needs of the modern-day athlete, producing sports apparel with an emphasis on design excellence, performance, durability and innovation.
Surrender Never, the Dfend slogan, encompasses the philosophy behind the brand. Spawned from a determined young man's unstoppable passion for sport, Dfend is all about never giving up on a dream or a goal. To surrender is to give up, abandon or relinquish control to another. When you are out in front, you cannot surrender your lead. When you are down and out, you cannot surrender your pride.